Archive for January 2010


Jan 29 2010

Worldwide Market Review Research on Nightwear, Underwear conducted

lingerie / nightdresses / nightwear / pyjamas / sleepwear - 2 years ago -

Research and Markets website has announced that it has added the report titled “Knit Underwear and Nightwear – A Worldwide Market Review” to its list of offerings.

The global market for silk nightwear, knit underwear and others is said to be driven by changing customer lifestyles, changing fashion and style trends, brand new and innovative fiber and fabric developments and the changing preferences by customers on more sophisticated underwear or lingerie.

As stated, the market on intimate apparel is now driven by style and fashion. The preference for novelty and comfort is still there but the addition of the aforementioned factors in the formula leads to more revenues.

The data and trends presented in the report are considered to be the most comprehensive in terms of vertical market analysis and geographic coverage.

Some of the companies mentioned in the report include Calvin Klein, Benetton, Donna Karan, Berkshire Hathaway and Jockey International.