Sleep and Stuff

Cartoon Network expands brand material to include nightwear, other apparel

nightwear / pyjamas - 2 years ago - admin

Cartoon Network is planning to expand its branded material for this year via the production of nightwear, loungewear and other apparel.

International licensing on a number of children’s animation has become a trend the past few years with backpacks, stationary, underwear and t-shirts now branded with some of the most popular cartoons.

Last month, the network announced that it is bringing back many of its original characters for a classic line of t-shirts and other clothing. These original characters include Johnny Bravo, Samurai Jack and Dexter of “Dexter’s Laboratory.” This will be made possible via a two-year licensing agreement signed with apparel manufacturer Mighty Fine, Inc.

Mighty Fine has produced a number of Cartoon Network apparel in the past including the one for the “The Powerpuff Girls.” Aside from t-shirts, the agreement includes knit tops, nightwear and fleecewear. Additional characters such as Ed, Courage the Cowardly Dog and Cow & Chicken are included.