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Restricted Rating On YouTube For Maternity Lingerie Ad

Bras / lingerie - 3 months ago - admin

A maternity lingerie ad has reportedly received a restricted rating on the popular video sharing website YouTube, to the chagrin of many women especially expectant mothers.

The maternity lingerie ad, which was commissioned by Hotmilk, received a restricted rating on YouTube. And as such, it cannot be viewed just by anyone else. The maternity lingerie ad can only be viewed if the YouTube viewers confirm that they were at least 17 years of age.

Hotmilk is a maternity lingerie company based in New Zealand. The company produces and manufactures maternity lingerie as well as nursing lingerie.

The said maternity lingerie company said that their ad reportedly got the flag because their campaign was too racy.

Hotmilk co-founder Lisa Ebbing came up with the idea for the company in 2005 when she was pregnant with her first child. She says this was before the “yummy mommy” phase, when the underwear options for expecting and nursing mothers were limited. She and her business partner Ange Crosbie decided to cater to mothers who still wanted to feel sexy.

Ebbing said that starting the company “basically took a lot of hard work and what we in New Zealand call Kiwi ingenuity, which is doing something with not much money and not much time,” Ebbing told us. “We pretty much had an idea, scraped up the money, and did it on a shoestring.”

“We had to go out and buy all the components of a bra and make the first samples ourselves on our home sewing machine. I then became the model, my husband the photographer and graphic designer. We then bought a book on html and built ourselves our own website, and Ange, my business partner travelled the country selling product while juggling another job.”