Sleep and Stuff

What’s Your Nude?

Bras / lingerie - 3 months ago - admin

A campaign recently launched on Facebook is reportedly targeting “true nude” bras for women of colour. The Facebook campaign is dubbed the “What’s Your Nude” and it aims to mobilize women who are supposedly fed up with the lack of diversity in the development and production of bras or lingerie. The “What’s Your Nude” campaign, which is set to be launched on February 1, 2012, is the brainchild of Tara Raines, African-American psychologist and consumer who has spent years searching stores for her shade of nude.

Raines decided to launch the campaign when she learned recently that for more than 30 years, many of her family members and friends have been dying widely-sold buff and blush-coloured bras brown to create darker hued nude bras, an effort that the majority of lingerie companies have refused to undertake.
”Women of colour have tremendous spending power in the U.S. and it’s absurd to think that in 2012 we are essentially disenfranchised when they shop for lingerie,” said Raines.

“It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.”

The campaign wishes to urge women who wear bras to contact companies that manufacture bras and demand greater representation across new and existing lingerie collections.

According to Raines, roughly 250 women have now signed up in support for this unique bra campaign.
”I don’t think it’s too much to ask that bra makers include darker hues when manufacturing their collections,” said Raines. “Women of colour deserve to look and feel sexy, and a big part of that is looking like ourselves.”